For technology leader, author, and speaker Alana Karen, Jen Tacheff provided personal brand, marketing, and positioning support. Alana describes the partnership as a turning point in presenting her experience and building a public voice.
Alana Karen / The Adventures of Women in Tech
For a leader with a story to tell, visibility can begin with finding the confidence to tell it. Jen supported technology leader, author, and speaker Alana Karen with marketing and positioning. Alana describes that partnership as a turning point in her ability to present her experience and build a public voice.
Start with the person behind the work
Alana describes beginning from a place where writing a complimentary professional biography felt difficult. Jen brought marketing experience and personal encouragement to that challenge, helping her find language and confidence for the story she wanted to share about her life in technology.
Connect positioning and public presence
The work joined strategic positioning with implementation. Alana credits Jen with helping her develop from that early discomfort into an award-winning author and frequently booked speaker, describing a partner who could both shape an approach and help bring it into practice.
Let the story travel
Alana’s work includes The Adventures of Women in Tech: How We Got Here and Why We Stay, exploring women’s experiences in technology. Jen’s contribution connected marketing, positioning, and support for the author’s public voice, helping that wider conversation find its place.
