Growth & Go-to-Market is for founders, startups, and companies taking a product to market or into a new market. Manifest Advisors delivers go-to-market strategy, growth and revenue planning, fractional leadership, and launch support, so your team leaves with a sharper audience, proposition, and route to market.
Making founder stories a catalyst for global visibility
Advisory engagement
A global accelerator has a powerful story inside every company it supports. Jen’s work with Google Global Accelerator focused on bringing those stories forward: the founders, the technologies they were building, and the impact they could achieve. The engagement connected that storytelling to the visibility and effectiveness of global campaigns.
The engagement showcased founder stories alongside the technologies and ideas emerging from the accelerator. The emphasis was on the people building the businesses and the impact of their work, giving the program’s communications a clear human point of connection.
New technology needs a clear place in the market. Jen supported go-to-market work for new AI and data products at GoFundMe and Classy, connecting product direction, innovation, and brand visibility. The engagement brought a growth perspective to how emerging capabilities were introduced and how their place in the product roadmap developed.
The remit focused on new data and AI products. Bringing those capabilities to market connects several kinds of work: product strategy, positioning, and the way a company communicates its innovation. Jen’s contribution sat at that intersection of product and growth.
Connecting a developer ecosystem around what comes next
Fractional CMO / COO
Developer ecosystems grow through useful technology and the relationships around it. Working with Preston-Werner Ventures and ZEAL in a fractional CMO and COO capacity, Jen supported the visibility of RedwoodJS, developer and founder engagement, sponsorships, and partnerships. The work also included the inaugural RedwoodJS Conference for Builders in Grants Pass, Oregon.
The remit combined strategic brand work with operational support. Jen worked across the full-stack framework’s visibility, developer and founder engagement, sponsorships, and partnership integrations. The engagement connected the interests of builders, a software agency, and a venture organization around a shared ecosystem.
A sharper audience, proposition, and route to market.
Focus
Commercial priorities your team can act on.
Momentum
Leadership that connects the plan to the work.
How we help
Go-to-market strategy
Define who you are building for, why they should care, and how you will reach them. Bring positioning, product priorities, launch plans, and commercial goals into one practical direction.
Growth & revenue
Turn scattered activity into a focused growth plan. Identify the opportunities worth pursuing, connect marketing with sales, and give your team a shared set of priorities to act on.
Fractional leadership
Add experienced marketing and operating leadership at a pivotal moment. Jen works alongside founders and teams to connect strategy with execution, partnerships, and the everyday decisions that shape growth.
Market entry & launches
Introduce something new with a story and plan that fit the market. Shape your proposition, align the people delivering it, and create a launch that can become sustained momentum.
Your next chapter
Let’s make your move.
Bring the ambition. We’ll help find the way forward.
