For The Go Game and Weve, Manifest Advisors led the go-to-market for a pandemic pivot as fractional CMO, delivering a brand relaunch, a new product website, and a demo pipeline with more than 300 weekly demo registrations.
The pandemic created a defining moment for The Go Game and Weve. Manifest led go-to-market strategy for the pivot, bringing together brand, marketing, product positioning, and growth. The work spanned a brand relaunch, a new product website, and a demo pipeline, giving the business a coordinated way to introduce its next chapter.
Define the next chapter
The engagement began with the company’s pandemic pivot. Manifest’s remit connected the brand relaunch with product positioning and go-to-market strategy. That combination gave marketing and product conversations a common direction during a period of significant change for the business.
Build the path to demand
The work included the new product website and demo pipeline, connecting the story of the offering to a way for prospective customers to engage. Jen’s portfolio records more than 300 weekly demo registrations and a contribution to product development during the engagement.
Lead strategy and execution
As fractional CMO, Jen worked across marketing, brand, growth, and go-to-market. Co-founder and CEO Ian Fraser describes Manifest’s contribution across the relaunch, website, pipeline, and positioning, emphasizing the combination of strategic direction and the practical work required to carry it forward.
