GoFundMe / Classy
Bringing new AI and data products to market
New technology needs a clear place in the market. Jen supported go-to-market work for new AI and data products at GoFundMe and Classy, connecting product direction, innovation, and brand visibility. The engagement brought a growth perspective to how emerging capabilities were introduced and how their place in the product roadmap developed.

The remit focused on new data and AI products. Bringing those capabilities to market connects several kinds of work: product strategy, positioning, and the way a company communicates its innovation. Jen’s contribution sat at that intersection of product and growth.
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