A new product conversation
The remit focused on new data and AI products. Bringing those capabilities to market connects several kinds of work: product strategy, positioning, and the way a company communicates its innovation. Jen’s contribution sat at that intersection of product and growth.
Inform the roadmap
The engagement included input into the product roadmap and the broader innovation journey. This connected go-to-market thinking with product direction from the same strategic perspective. The contribution extended across how the new offerings were positioned, developed, and introduced to the market.
Build visibility around innovation
Brand visibility was another part of the work. The engagement connected the story of new AI and data capabilities to the organization’s market presence, bringing product innovation and external communication into a shared conversation about what was coming next.