Put founders at the center
The engagement showcased founder stories alongside the technologies and ideas emerging from the accelerator. The emphasis was on the people building the businesses and the impact of their work, giving the program’s communications a clear human point of connection.
Make innovation understandable
The work also highlighted new technologies and the potential for impact at scale. In a global accelerator setting, that means communicating the significance of an idea across audiences who may bring very different knowledge, interests, and perspectives to the same story.
Connect stories to visibility
Campaign effectiveness and visibility were central to the engagement. The work brought founder narratives, technology, and impact into the same communications effort, connecting the accelerator’s activity to stories that could represent its broader purpose and the businesses it supported.