Build the coaching program
Jen’s role included building and co-leading the W Fund and SWITCH coaching program for executives and founders. The program made leadership support a defined part of the organization’s work, connecting founder development with the realities of growing and running a business.
Work at the intersection of person and company
The program served both founders and executives. Jen brought experience across go-to-market, brand, growth, and organizational leadership to that work. Those areas are closely connected for a leader whose decisions shape both the business and the team around it.
Contribute as a partner and board member
Alongside the coaching program, Jen served as a partner and board member. Her involvement ran from 2019 through early 2025. SWITCH also identifies her as an executive coach and startup advisor, reflecting the connection between program leadership and direct support for entrepreneurs.