Connect campaigns and partnerships
Jen designed and launched campaigns and partnerships involving Airbnb, Salesforce, Twilio, government, and academic institutions. That work sat within a full-funnel marketing remit, connecting the company’s relationships with its broader brand, marketing, and communications activity during her time at Hustle.
Give the product a clear position
The role included go-to-market strategy, press, positioning, and branding for frontier-market tooling. Those responsibilities linked the company’s product story with the way it appeared in the market, across both planned marketing activity and external communications.
Create a place for the evidence
Jen created a digital portal containing customer use cases, white papers, and stories. The portal brought practical examples and supporting material together, giving the company a dedicated place to communicate how its product was being used and the contexts it served.